Client Type: ESG Coaching
Ad Spend: ₹3,083.65
Leads Generated: 138
Cost Per Lead: ₹22
What We Did:
Built a simple landing page funnel
Used high-converting creatives
Added WhatsApp qualification
Goal: High-quality leads (not cheap leads)
CPL: ₹150
Conversion Focus: Calls → Clients
Insight (IMPORTANT):Cheap leads don’t matter.
Qualified leads that convert → that’s what makes money.